JETOUR teams with Discovery and Ed Stafford for extreme off-road series

JETOUR Auto has partnered with Discovery to co-produce season two of Adventure of Extremes and sponsor Marooned with Ed Stafford, using the G700 as the official vehicle across harsh terrain in multiple continents. The collaboration is meant to showcase the SUV’s off-road capability as short episodes roll out starting in August 2026.

Why it matters: - JETOUR Auto is using a high-profile Discovery production to prove the G700 can handle severe real-world conditions. - The partnership is designed to raise JETOUR’s global brand visibility and reinforce its off-road positioning. - The series reaches across survival programming and vehicle testing, which gives the G700 a built-in durability showcase.

What happened: - JETOUR Auto partnered with Discovery to co-produce season two of Adventure of Extremes. - JETOUR also sponsored the annual documentary Marooned with Ed Stafford. - The collaboration marks the first time Ed Stafford has worked with a car brand in a Discovery-led production. - The new season is titled Marooned with Ed Stafford: Chapter of Fire. - Short episodes from season two are set to begin rolling out in August 2026.

The details: - Ed Stafford will travel to Ecuador, Colombia, Morocco, Iceland and other locations in the new season. - The program will focus on volcanic and fire-related environments. - Stafford will face solo survival challenges without food, tools or a film crew. - JETOUR says the Adventure of Extremes franchise was built to test vehicles in extreme conditions as part of its “travel+” strategy. - The series is meant to strengthen JETOUR’s identity in overland travel through real exploration. - The G700 will serve as the official vehicle for Adventure of Extremes. - The SUV will operate as a mobile exploration base for Stafford throughout the journey. - Stafford will test the G700 across a wide range of rugged terrain worldwide.

Between the lines: - JETOUR is tying product credibility to an established survival franchise instead of relying on a traditional auto launch. - The company is framing the G700 as both a consumer vehicle and a rugged expedition platform. - Ed Stafford’s reputation as the first explorer to cross the Amazon on foot gives the campaign added authenticity. - Discovery’s involvement gives JETOUR a broader entertainment platform and a wider international audience. - The partnership blends marketing, content production and product validation into one campaign.

What's next: - Discovery will release the season-two episodes in stages starting in August 2026. - JETOUR is expected to continue using the series to demonstrate the G700’s engineering and off-road performance in real environments. - The company is positioning the campaign as part of a broader global expansion push.

The bottom line: - JETOUR is betting that extreme adventure content will do what specs sheets cannot: make the G700 look credible in the toughest terrain on Earth.